A rich heritage and complex flavors. Two things that come to mind at the mention of bourbon. This age-old industry is transforming and is being driven by evolving consumer preferences, technology advancements, and renewed commitment to the craft. Distillers are embracing how the art of bourbon making is being redefined by elevating the spirit-drinking experience.

Consumers are increasingly seeking bourbons that have a sense of authenticity and character. As a result, craft distilleries are taking a more hands-on approach to fine tuning their product, and many are focused more on the quality of their bourbon over quantity. This helps to deepen the connection between consumers and the art of distilling to provide people with uniquely genuine spirits crafted with creativity.

Innovation is also continuing to evolve and play a role in the bourbon industry as distillers are implementing cutting-edge tools and techniques to refine the production process. From precision aging methods to automated blending systems, these advancements are enabling distilleries to create high quality and consistent bourbons.

Collaborating to help brands create one-of-a-kind products is at the heart of True Essence. Its technology is making it easier than ever for brands to implement new methods into the production phase. Working with spirit brands specifically allows distillers to reimagine the possibility of how to redefine flavor. Using Flavor Balancing technology, spirit brands will launch innovative products to the market and improve existing products.

A great example of this is how True Essence works with Field of Dreams Whiskey. True Essence’s technology played a pivotal role in the launch of this bourbon in a saturated marketplace. With Flavor Balancing, Field of Dreams used science rather than artificial shortcuts to refine and perfect the flavor of their spirit, while maintaining the integrity of its origin which uses the corn from the iconic legendary Field of Dreams site in Dyersville, Iowa.

"I wanted to make sure if we were going to do it, we were going to do it right. Flavor Balancing really took our launch to the next level. There are plenty of bourbons on the shelf. We have a unique story, and we should also have a unique taste,” said Drew Storen, Founder of Field of Dreams Whiskey Company. “There are so many variables in whiskey, and having a technology where we can tune it to the customer experience is important. For us, it’s about having the five-spoke wheel: a great story, great packaging, but you also have to have the juice.”

Whether you’re a bourbon novice or aficionado, distillers are continuing to explore new boundaries to ensure there’s bourbon for everyone to sip and appreciate. The future looks bright for the industry as it continues to grow rapidly; according to a recent report, the North America Bourbon Spirit Market is anticipated to generate $4026.3 million by 2031. At True Essence, we toast to the visionary craftsmen who are shaping this evolution and variety in the bourbon landscape for generations to come. ‍

To learn more about Flavor Balancing, visit our website or contact us to discuss how we can collaborate on your spirit-making venture.